Getting a FOOT in the door of social media…

I have a pretty smart, soon-to-be, brother-in-law. He’s a chiropodist who is willingly using the social media space to inform his patients, discuss his passion and market his business.

A recent graduate from The Michener Institute for Applied Sciences, he just started up his own clinic, set up a new web page and has now joined the blogosphere.

With all the flack we communicators get nowadays about making sure we know how to use and recommend social media to our clients, it’s refreshing to find someone, in a non-communications field, who is already aware of its presence and power to promote.

His blog is called FOOT-NOTES, a clever little play on words, where he writes about his experiences at work dealing with patients, new trends in healthcare, and up-to-date information for those interested in foot care. He’s already got his first post up and it’s a good one; so check it out if you’re interested.

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